Privacy & Cookies Policy

About this Policy

This privacy policy and general privacy notice applies to https://apexemergencyrepairs.co.uk/. We take your privacy seriously, and this policy and notice has been drafted in accordance with the requirements of the General Data Protection Regulations ("GDPR").

This privacy notice explains how we look after your personal data (in all situations where we collect your data) and sets out your privacy rights and also explains how the law and our approach to privacy and personal data protects you.

Our status and details

For the purpose of the GDPR we are the data controller and any enquiry regarding the collection or processing of your data should be addressed to our Privacy contact using the details below:

• Name: Apex Emergency Repairs
• Email address: contact@apexemergencyrepairs.co.uk
• Postal address: Apex Emergency Repairs, Stirchley House, 21 Reddicap Trading Estate, Sutton Coldfield, B75 7BU

By using the Website you consent to this policy.

Information we collect

We will collect, process and store personal data only if it is directly provided to us by you. You may do this in your capacity as the user of this Website, by enquiring in relation to our goods or services, becoming a customer or supplier, or potential supplier.

Personal information covers any information which relates to you as an identifiable person. Below are examples of the type of data this may include:

• (a) Identity Data including forenames, last name, maiden name, date of birth, gender, marital status, and username or similar identifier.
• (b) Contact Data may include invoicing; purchase order; home or work address, email address and telephone numbers, personal or job title and position.
• (c) Financial Data may include bank account and payment card details.
• (d) Special Category Data for example health or medical data, details about your race, religion, sex and political opinions.
• (e) Transaction Data may include payments made for products and services you have purchased from us, or in relation to payments that we have made to you.
• (f) Technical Data may include internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices used to access this Website.
• (g) Profile and Usage Data may include enquiries submitted by you, purchases information, feedback and survey responses, and how you use our website, products and services.
• (h) Marketing Data may include details of any preference that you have advised us of in relation to marketing communications from us.

We may also collect non-personal data such as Aggregated Data which is data that may be obtained from your personal data, but which does not directly or indirectly identify you. We record calls for training, monitoring, quality and fraud prevention. By calling us, you consent to have the call recorded and be used for such purposes. We may retain call files for up to 12 months. The call files are stored securely.

How do we collect your personal data?

• (a) Direct interactions with us in person, by post, phone, email or otherwise. You may give us your Identity, Contact and Financial Information. All our calls are recorded. But any card details/payments are not recorded.
• (b) Automated technologies or interactions with our website, by using the web enquiry form. You may give us Identity, Contact and Financial Information.
• (c) Third parties or publicly available sources (third parties may be used in processing Identity, Contact and Financial categories of personal data).

Data accuracy

It is important that the data that we hold about you is accurate and up to date. In the event that your data changes please notify us so that we can update our records.

Use of your information

We may hold and process personal data that you provide to us in accordance with the GDPR. The information that we collect and store relating to you is primarily used:

• (a) To enable us to provide our services to you, to communicate with you and to meet our contractual commitments to you.
• (b) To notify you about any changes to our business, such as improvements to our Website or service/product changes, that may affect our service or relationship with you.
• (c) If you are an existing customer, we may contact you with information about goods and services similar to those that were the subject of a previous sale to you.
• (d) Where you have consented to receive such information, to provide information on other parties' products or services that we feel may be of interest to you.
• (e) Where you have consented to receive our e-newsletters to provide that to you.
• (f) Where we need to comply with a legal obligation.
• (g) Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

Where we collect your data for marketing purposes we will always request your consent, at the point the data is collected, to use your data for that purpose. We will always obtain your prior consent to sharing your personal data with any third party for their marketing purposes.

Disclosure of your information

There are a range of circumstances where we may disclose your data to third parties. These include:

• (a) Regulatory bodies. We may disclose your data to regulatory bodies to enable us to comply with the law and to assist fraud protection and minimise credit risk.
• (b) Our Suppliers. We may disclose your data to third parties that are involved in the fulfilment of our services to you.
• (c) Third party marketing. Where you have consented for us to do so, we may provide your data to selected third parties who may contact you about their goods or services.
• (d) Business sale. In the event that we sell or buy any business or assets, or if the business is bought by a third party, personal data held may be transferred on terms that protect it.